The use of mobile devices to access the Internet is becoming the medium of choice, with more than two-thirds (69 percent) of all Internet users surveyed doing so daily, according to Mobile Web Watch 2012, a study of consumers in Europe, Latin America and South Africa conducted by Accenture (NYSE: ACN). In addition, consumers are using multiple devices to connect to the web, including smartphones (61 percent), netbooks (37 percent), and tablets (22 percent).
With statistics like this it’s time think about your demographic and the design of your site to be responsive (adapts automatically to the size of the screen/device it is being viewed on) if it is not already. Google now officially penalizes sites which are not responsive. Read more